NBS 89.4 FM

About NBS 89.4 FM

NBS 89.4 FM is a Uganda-based, locally focused FM radio station broadcasting on 89.4 MHz from Jinja in Eastern Uganda that is known for its “around the clock” broadcast schedule. It serves the Busoga region and surrounding districts with 24-hour programming that blends news, entertainment, talk shows, music (pop and folk), and informational content, aiming to inform, educate, and engage its listeners. NBS 89.4 FM is part of the NBS Media Group (not to be confused with NBS Television under Next Media Services in Kampala). It has built a reputation as one of the leading broadcasters in Eastern Uganda, providing daily news updates, talk programs, music shows, and interactive segments that attract a broad listener base. The station operates from Nizam Road in Jinja and reaches audiences across urban, semi-urban, and rural areas, delivering a mix of Swahili-language and local content that reflects regional interests and culture.