104.3 Hit FM

About 104.3 Hit FM

104.3 Hit FM (call sign XHTO-FM) is a popular commercial Mexican radio station based in Ciudad Juárez, Chihuahua, Mexico, that broadcasts a Top 40/Contemporary Hit Radio (CHR) format, featuring the latest international pop hits, Latin pop, and popular chart music. It provides a heavy focus on mainstream pop, hip-hop, and R&B hits (artists like Olivia Rodrigo, Harry Styles, and Megan Thee Stallion). The station operates on the 104.3 FM frequency and serves listeners on both sides of the Mexico–United States border, including the El Paso metropolitan area in Texas. Its programming focuses on current chart-topping artists and trending songs, making it one of the go-to stations for modern hit music in the border region. The station’s well-known slogan is “Always At Least 18 Songs In A Row!” highlighting its music-focused programming style with long blocks of uninterrupted hits.