Flava

About Flava

Flava (formerly known as Cool Blue 96.1) is a popular urban contemporary format radio station broadcasting from New Zealand that is known for playing hip-hop, R&B, soul, and classic throwback hits. It is dedicated to bringing listeners the best in contemporary hits, with a focus on R&B, hip hop, and pop music. The station features advertising for concerts, cars, phones, and other consumer brands. Since its launch, Flava has become well known for its energetic style, diverse music selection, and strong connection with urban culture. The station is owned and operated by New Zealand Media and Entertainment (NZME). Its expert DJs are always on hand to keep things fresh and exciting, playing the hottest tracks from both established artists and up-and-coming stars. In addition to global hits, Flava also supports local New Zealand artists, helping to promote emerging talent within the country’s music industry.